Building client relationships that exceed most basic standards can be a daunting task, but there are simple ways in which you can build a strong foundation with each of your clients.
Good client relationships make it easier for everyone involved. Having a good relationship will lead to a trust that runs both ways; your clients will trust your expertise and you in turn will trust that they’ll listen to you.
These relationships can not only help to boost your clients experience, but also your own experience. Having easy interactions with clients means that you can focus on getting the job done but it can also bring back so much enjoyment due to the release of stress caused by strained relationships.
So here are the 4 key strategies to help build healthy client relationships within your business.
1. Be up for a chat - Communication is key
No matter where your relationships with the client may be, being contactable is the first big step to building (or mending) a better relationship.
Timely communication can begin to display both your professionalism, and your respect for a client’s time. Speak openly and freely as they’ll appreciate your openness so they feel comfortable asking almost anything.
2. Navigate their personality - Become the person they need
Knowing how to handle each client and their needs is essential. But every client is different and you have to be able to adapt. Ensure that when your client leaves a discussion or meeting with you, they come out informed but also feel listened to. Similarly, you must leave knowing that you’ve set them on the right path.
Be forthcoming with your ideas but be an active listener so that you can continue to understand your clients’ needs. Expand on the ideas that are brought to you ahead of pushing your own agenda in meetings or contacts.
3. Know your stuff – Client information is crucial
Know all the relevant client-specific information better than the back of your own hand. Having knowledge on their potential needs, their field and their situation (either financial or personal) is paramount to building and maintaining a good client relationship.
If you know everything you need to know about your clients then you can use that to not only do your job at a very high standard but also, you’ll know how to answer their questions or even just have a chat. You’ll show them that you’re the person they need.
4. Trust yourself – You know best
Use whatever experience you have in building client or any work-based relationships into constructing your current client relationships. This can help you forge a basic relationship and from there, you can implement the above strategies – don’t throw yourself into the deep end!
Take your time and trust your own instincts. If there is a continuing pattern within a client relationship that is unhealthy for you, for example a client is contacting you outside of office hours and you’re finding yourself unable to relax; draw the boundary line. Communicate politely that you need to be having these discussions when you’re at work so that you are in the best mindset for providing quality services to all of your clients.